Full Brand Identity | Social Media Page Set up 

To craft a bold, earthy brand identity for AMBO Bar & Grill that captures its essence as a nature-inspired food and event destination. The objective was to design a visually rich logo system that integrates cultural and environmental motifs—such as hanging rice, mountain silhouettes, and communal elements—while establishing a grounded yet festive tone. This identity extends across social media, signage, packaging, and digital touchpoints to convey warmth, celebration, and a down-to-earth vibe, aligning with AMBO’s mission to provide a fun, cozy, and flavorful experience close to nature.

The AMBO Bar & Grill logo fuses cultural identity with natural symbolism, featuring bold typography layered over a mountain backdrop, a central barrel icon, and hanging rice (ketupat) motifs that represent celebration, abundance, and heritage. The use of circular structure and grounded elements creates a visual rhythm that reflects AMBO’s nature-infused dining experience, while conveying warmth, community, and festivity.

The brand identity is anchored by an earthy, sun-baked color palette and custom typography inspired by organic shapes, local textures, and rugged landscape forms. Supporting assets—including a full logo suite, brand patterns, iconography, and real-world mockups—enable consistent and flexible use across signage, digital media, packaging, and event collateral. Together, these elements establish AMBO as a bold yet grounded destination for dining, gatherings, and laid-back celebrations in a natural setting.