Brand Identity | Social Media Page Set up and Content Suggestions | Website Copy

To develop a fresh, earthy brand identity for Novus Farmstead that reflects its commitment to sustainable agriculture and organic food production. The objective was to create a logo system rooted in nature—subtly incorporating the initials "N" and "F"—alongside a grounded color palette, natural typography, and adaptable brand elements that convey trust, wholesomeness, and environmental harmony across print and digital platforms.

The Novus Farmstead logo combines natural symbolism with a clever use of negative space, subtly integrating the initials “N” and “F” within a circular emblem that depicts a chicken and leaves. This organic monogram approach adds visual depth and meaning, reinforcing the brand’s connection to both poultry and crop farming while maintaining a clean, memorable aesthetic.

The brand identity is supported by an earthy, farm-toned color palette and carefully selected typography that reflects the brand’s artisanal, sustainable values. Supporting brand elements—including custom patterns, iconography, and real-world mockups—ensure strong recognition and adaptability across packaging, signage, social media, and digital platforms.